Are you thinking about giving back to your community? Businesses can create a powerful effect on their community that can develop into a long-term connection to their customers. Life has been very difficult for some families this year, and they have had to face many challenges, some faring not so well. Giving back locally, has no set rules. It’s best that whatever charitable efforts are made they align with the company’s mission and values. It’s not the size of a donation that should be considered either, because every dollar and service counts for those in need, it is the fact that someone cares.

Employees Care About Giving Back

Engage employees and include their help in the charitable effort. Employees feel empowered when they can also share in someone else’s joy. If you are doing a giveaway, make it meaningful to others. It is amazing how many members of your surrounding community are in desperate need of donated goods, food, or services. Many meaningful local charities and non-profits are willing to accept whatever small offer can be made. All of it matters!

Paying It Forward

Whether you support, provide, donate, or volunteer you can also be somewhat compensated through tax breaks. But we know that’s not specifically the reason we give, we give because it feels good! It benefits us in many other ways, more than you can count. Community giving and support energize marketing strategies, by publicizing or not your support, it benefits all involved. There are no set rules, it depends on what inspires you, what you can provide, and how much you can afford to give. The trick is to work towards the greater good, and if you try that you have already won.